Whilst it's a little early to start thinking properly about swing tags, bags and packaging for my brand, I want to get some ideas and in...
The essence of MiH Jeans
This is a quick moodboard I've put together to capture the essence of the brand. I've not purposely chosen images of a particular ...
Customer Profile
I've created a primary customer profile for MiH Jeans... Elizabeth Elizabeth is aged 28 (middle youth). She lives with her part...
SWOT Analysis
One of the first things I done was complete a SWOT Analysis on my proposal in order to identify what the strengths of it are, the weaknesse...
Final Idea - Celebrating 10 Years of MiH Jeans
After much thought into my project, I eventually managed to get my proposal drafted and feedback was positive. The Idea I have chosen ...
Initial Ideas - MiH x Pantone
I can't remember exactly where or when this idea originated but I think once I'd completed my denim review and thought about using ...
Initial Ideas - Fitting Room SOS
This idea stemmed from a recent trip to buy lingerie for myself and the annoyance I felt when I tried something on and rather than just rely...
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