Social Media Promotion - J Crew

Looking to find out how other companies use social media and come across a useful section on WGSN which is called Social Media: Best Practice. The following are Urban Outfitters and asos.com which although not competitors of MiH they still give an insight into what I should be considering for my campaign.

J Crew
I found this article on J Crew to be incredibly helpful for my campaign as I would say the