Customer Profile

I've created a primary customer profile for MiH Jeans...

Elizabeth 

Elizabeth is aged 28 (middle youth). She lives with her partner in rented accommodation in North London and is in no rush to procreate or get a mortgage.

She feels her career is most important at the moment as she recently graduated from university having made the decision later in life to revert back to education in order to better herself and career prospects.

She works in Marketing and PR earning £28k and her role is very demanding and demands long often unsociable hours and so she looks forward to her weekends especially Friday evening when she can put on some heels and go into the city for cocktails.

Elizabeth is independent, self-reliant and head-strong. Her interests includes keeping healthy, preferring gym classes over going the gym alone. She likes to go for dinner with her friends in Italian restaurants and often eats out with her partner. She appreciates quality food and wine. She is concerned with environmental issues but isn't fully educated on the matter and tries to make a conscious effort to buy organic goods when given the opportunity.

When she holidays she chooses visiting cities around Europe as she enjoys local culture. She plans on having long-haul holidays with her partner in a few years time but currently she is enjoying spending her wage on expensive beauty products and the odd designer item. She will invest in key pieces of clothing/accessories and mix them up with high-street garments. She is very technology savvy and her job requires her to be active on social media. She also educates herself by keeping up to date with not only industry news but also her outside interests which stretch to music and even the financial industry - but not politics.