Retail Space vs E-Commerce

I have come across an interesting article on the importance of brands having their own retail space and not just relying on online retail. This has made me think of the lack of retail presence MiH has.

Business of Fashion: Op-ed Digital World Physical Retail Matters
"And while advances in web technology are enabling companies to better conjur and communicate their brands and products, the physical, sensory experience of touching, trying on and truly inhabiting a brand's space and its products is something that simply cannot be duplicated online."

Maybelline Store