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  • Social Media Matrix
    I recently read that if you are engaging in social media then you should be measuring the results of your work, as although social media is ...
  • Primary Research -..Contacting MiH Jeans
    I am really keen to visit the MiH headquarters as I feel this will be invaluable research for me to get answers to all the questions I have ...
  • Customer Profile
    I've created a primary customer profile for MiH Jeans... Elizabeth  Elizabeth is aged 28 (middle youth). She lives with her part...
  • The essence of MiH Jeans
    This is a quick moodboard I've put together to capture the essence of the brand. I've not purposely chosen images of a particular ...
  • SWOT Analysis
    One of the first things I done was complete a SWOT Analysis on my proposal in order to identify what the strengths of it are, the weaknesse...
  • Promotional Materials - Swing Tags
    Whilst it's a little early to start thinking properly about swing tags, bags and packaging for my brand, I want to get some ideas and in...
  • Celebrity Endorsers
    MiH Jeans has a cult celebrity following - especially in LA where A-Listers such as Jessica Alba, Claudia Schiffer and Sarah Jessica Parker ...
  • Initial Ideas - MiH x Pantone
    I can't remember exactly where or when this idea originated but I think once I'd completed my denim review and thought about using ...
  • Boy Meet Girl Lookbook Shoot - Behind the Scenes
  • Invitation Ideas
    I've been looking for ideas for my press party invites, I want something quite creative and special but at the same time cool and elegan...

Boy Meet Girl Lookbook Shoot - Behind the Scenes

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Posted by : Nicola McKenna
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MiH Key Primary Research

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Promotional Material - Instagram

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I've created a private faux Instagram account for MiH solely for my use in order for me to upload the types of images which I feel wou...
Posted by : Nicola McKenna
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Tumblr Research

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From the beginning of the project I've kept a tumblr blog which is a combination of images that inspire me and also images I think repre...
Posted by : Nicola McKenna
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#Hashtag Marketing

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As Instagram is the main platform for this campaign, it is essential to look into using hashtags and making sure I know how to use one and ...
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Interactive Shoppable Ad Campaign - Sass & Bide

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Sass & Bide This is an absolutely amazing campaign idea and the first of it's kind! http://freetown.sassandbide.com You n...
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WGSN - Giving Brands: the need for social purpose

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Giving Brands - the need for social purpose Other campaigns
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